3 Questions Everyone Should Answer Before Starting A Business

Building A Business Based On Purpose

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Crafted in San Diego with love for my fellow hustler. Last updated: January 20, 2020.

I finished my MBA and now I’m swimmin’ in free time.

But before jumping into the deep-end to catch up on the hustle, I paused for self-reflection.

I blocked 3 days in my schedule to zen out and catch up on my Ommmmmmm’s (means meditation).

And in those days I realized that most people won’t take an hour or even 10 minutes to do this.

They don’t act with intention.

And they never evaluate whether they’re working towards something or just working for the sake of working.

The Problem

Starting a business without purpose is like having a GPS with no destination.

We grind for months at a time then lose our mojo when we realize we’re right where we started.

That’s the dark side of business that everyone struggles with.

You Don't Know The Dark Side

But the problem’s not a lack of systems, teams, or tactics.

It’s that we force-choke ourselves when we bounce from idea to idea.

This next part isn’t sexy.

But it’s why entrepreneurs struggle on their way to their big breakthrough:

Before starting a business, entrepreneurs don’t intentionally build it around their purpose.

They haven’t done the self-work to find it.

So what do people do?

They start a hustle that’s doomed from the beginning.

We act on an idea and follow a path of least resistance for making sales (or so we think).

Before long, the dark side takes over:

  • You start looking for the next fix.
  • You pit your options against each other in a galactic star battle.
  • You lack focus.
  • You switch from one idea to the next.
  • You deal in ultimatums like the Sith.
  • Your business feels like a job instead of freedom.

You’ve been there, right?

We all have.

And we all have ideas.

But ideas aren’t the answer.

Clarity of purpose is what matters the most. 

The Solution

The next question to ask is, “How do I find purpose?”

There are a bunch of exercises out there.

Most of them suck.I know because I’ve tried the lot of ’em.

Ultimately, the simplest way to find purpose is by answering these 3 questions:

  1. Who do you want to serve?
  2. What do you want to help them do?
  3. And why do want to help them do that?

This self-work should be done before starting a business.

If you’re already neck-deep in your hustle, answer them anyway.

Your answers should leap out of your mouth without hesitation.

If not, it’s time to do some self-work.

It's Crunch Time

5 Steps For Finding Your Life’s Purpose

These steps kinda hurt because you feel lost the entire time.

So don’t expect to finish in 30 minutes.

Soul-searching is the tough work that’ll simplify the rest of your hustle.

Step 1. Brainstorm People Who Excite You.

  • Who gets you inspired?
  • Who do you follow?
  • Who do you sympathize with?
  • Who do you know (want to know) the most about?
  • What groups interest you?
  • Who do you want to see successful?
  • Whose stories do you read about?
  • Who do you have fun talking with?

Step 2. Brainstorm Activities That Excite You.

  • What causes would you rally for?
  • What are you doing when you lose track of time?
  • What do people say you’re good at?
  • What problems are you good at solving?
  • What do you do when you impress people without trying?
  • What do people ask you for help with?
  • What have you always wanted to do?
  • What are you doing in your free time?

Step 3. Answer The 3 Questions Again With Your List Of Topics As A Reference.

Here they are again:

  1. Who do you want to serve?
  2. What do you want to help them do?
  3. And why do want to help them do that?

Use your list to find the “Who” and “What”.The “Why” comes from you.

Step 4. Build Your Purpose Statement

Use the format:

“My purpose in life is to help WHO with WHAT because WHY”

Step 5. Test Your Purpose Statement

Read/say your statement.

  • Does it make you feel alive?
  • Does it align with your values?
  • Does it force you to grow?
  • Is it based in service to others?

You should answer with a feverous “YES!” to these questions.

If it’s a “Yeah, I guess” or you’re not sure, there’s still more work to be done.


Have you noticed?

It’s not all about you.

It’s about being of service to your fellow humans.

Think about Elon Musk. He’s not a CEO he’s a visionary. That guy’s in it to change the world.

I’m not saying you have to master space travel.

I’m saying you have to wrap your business around solving other people’s problems.

“Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, ‘What’s in it for me?”Brian Tracy

Sam helps middle-income couples to build their retirement. Her parents worked until their 70’s due to a lack of planning.

Reyland chose to be a teen orthodontist. He was bullied in high school for having crooked teeth.

Joshua helps athletes recover from sports injuries. He fought with depression when he tore his ACL during a lay-up.

See how this works?

In these examples, we know who is being served, what they’re trying to do, and why they’re doing it in the first place.

Here’s my example.

1. Who do I wanna serve?

I serve the entrepreneur.

The person who decides to start a business in spite of overwhelming odds that say most of them will fail. 

2. What do I want to help them do?

I wanna help them grow with education and coaching.

The goal is to steadily increase sales with a strategy based on authority and differentiation.

And to kill stress that comes from working with the wrong people, applying the wrong systems, or getting sucked into the repetitive loop of trying new thing after new thing. 

3. Why do I wanna help them do that?

I wanna help these people because they remind me of myself.

I was in the same place over a decade.

I had no idea what I was doing.

I failed in a bunch of areas until I refocused on the fundamentals.

My Purpose Statement

My purpose in life is to educate entrepreneurs and rescue them from struggling for years (like I did)

Because that’s how I want to be remembered.

The Aftermath

Find your purpose before starting a business or project that takes longer than a month, time’s too precious.

If you’ve already started, pause to make sure it’s right for you by asking yourself:

  1. Who do you want to serve?
  2. What do you want to help them do?
  3. And why do want to help them do that?

Do this and I have faith in my fellow hustler that nothing will stop you from unlocking your greatness.

One Love.